In the Great Gobi B, traditional nomads and wild horses (takhi) share the habitat. The ITG and those responsible for the protected area strive to enable the nomads to make a living in their traditional way of life so that they can also profit economically from the conservation of nature. The fashion label EDELZiEGE and ITG are pooling their commitment and know-how. Direct purchase of raw wool is intended to improve the nomads’ income security.
Last week ITG brought the takhi project to the catwalks of the Fashion Week in Berlin.
Together with our guests – the Mongolian Embassy in Berlin, Zoo Berlin, Heinz Sielmann Foundation, Heinrich Boell Foundation, ODKHA Travel, Noble Nomads GmbH, and many more – we discussed sustainable value chains and how to build bridges between nature conservation, nomadic livelihoods, and the fashion industry.
The designer Anja Gockel kindly provided us with the platform in the Hotel Adlon Kempinski Berlin and rounded off the event with a private fashion show.